Small Business Growth Council - Marketing Essentials

Description

The Small Business Growth Council is designed for the small business owner (less than 500 employees), CEO of small business or C-level executives as appropriate for the discussion topics.  

October Topic with Marketing Essentials - Discussion of Marketing Strategies with a deeper dive into Social Media, and determining the best platform and best practices based on the company's Goal. This will be a deeper dive into what was talked about during the August Session.

The Council will meet monthly for twelve (12) months.  

Topics may include: 

• Economic Outlook 
• Marketing - Traditional & Non-Traditional strategies 
• Marketing - Brand awareness, development and engagement 
• Marketing - Customer segmentation 
• Sales - sales process, leads, transition sales 
• Sales - External and Internal 
• I.T. - Artificial intelligence 
• I.T. - Cybersecurity 
• Operations - Continuous improvement 
• Operations - Process documentation 
• Risk Management - financial, legal and operational 
• Capstone - Summary of the year, how impactful a comprehensive business plan is

Attendees will walk away with: 

• Insights to ensure their business plan is strong and comprehensive 
• A few potential growth ideas or strategies 
• Uncover a potential risk (or two) to their business they weren't aware of 
• Identify opportunities for improvement 
• Access to a dedicated program specific resource page 

The Small Business Growth Council is sponsored by Mickey Battle, the Alternative Board (T.A.B.) and Jill Broering, Schooley Mitchell.  

The Chamber and it's sponsors reserve the right to adjust the program based on participant feedback.