Description

HR Roundtable Topic - Recruitment Media Selection & Ad Content Prep Presented by Franklin University

Presenter - Dan Price, Executive Partner - Polaris Recruitment Communications Founder of Polaris in 2001, client relations and recruitment media expert. Bachelor’s in Labor Economics with 10 years’ HR experience and over 20 years in employment advertising Recruitment Media Selection & Ad Content Prep 

In this presentation, Dan will explore Indeed, LinkedIn, Facebook/Instagram, & Google as the primary media for advertising jobs (will discuss other media as well). This will include considerations for high volume hiring, targeted hiring for a few positions, and marketing your company as an employer. 

Job Ad Content and Strategy - Polaris has been advocating adding a “Job Summary” to the beginning of each job ad that would touch upon the key points of Salary, Opportunity for Advancement, Employer Brand, & Job Specifics. And, of course the call to action. 

HR Roundtable will be interactive, so please bring a Job Posting that your recruiting for currently for this portion.