Webinar Wednesday - Social Media and Business: It's Like Peanut Butter & Jelly with Marketing Essentials
Summary Social media has transformed how businesses find and communicate with their target audiences today. It's no longer an option for a business to be on social media -- IT IS A MUST. It goes together like peanut butter and jelly. In this jam-packed session, you’ll learn foundational must-dos when setting up your social media accounts. You’ll learn how to use social media to target people, why your postings are showing up or NOT showing up in news feeds, and how to measure what really matters when making decisions.
Objectives to cover:
- Facebook and LinkedIn: Must-Do Foundational Steps
- What to Post and What NOT to Post
- Organic Posting vs Paid Ads: What’s Right for Your Business
- The Key Analytics to Gauge Success and What to Do Next