Search advertising is evolving rapidly—and artificial intelligence is rewriting the rules. In this session, you’ll explore how search ads are being integrated into AI-powered search experiences, including Google’s AI Overviews. Learn where and how to position your brand to remain visible, what pitfalls to avoid as AI transforms ad delivery, and the critical steps needed to future-proof your search campaigns. Attendees will leave with a clear, actionable roadmap to stay competitive in the new AI-driven advertising landscape.
Session Objectives include:
How ads are expanding into AI-powered search experiences
Strategic brand placement within AI-driven results
Preparing your search strategy for AI integration
Key do’s and don’ts as AI reshapes ad delivery
Practical, actionable steps you can implement immediately
Troy Chamber Members - $30
Future Troy Chamber Members - $35
If your a Connected or Above Member, this workshop is included in your membership for 1 of your employees.
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